Google Ads has come out with a performance tracker that makes monitoring your most important campaigns in one place easier than ever. The new feature, called Campaign Groups, allows for a multitude of performance tracking. Let’s take a closer look at this new feature. What Are Campaign Groups? Campaign Groups allow you to bucket campaigns in… Read More »
Here we go again — there has been another Google algorithm update. In October 2019, the world’s dominant search engine introduced the BERT algorithm, leaving many in advertising curious as to what BERT is, and how it will impact marketing, advertising & search results now? Read on to find out everything you need to know… Read More »
Pay Per Click (PPC) Advertising is one of the most cost-effective and targeted forms of marketing on the internet. These are ads for your website that appear through some of the largest advertising platforms including Google Adwords and AdSense. The advantage of Google Pay Per Click Advertising, or Google Adwords (PPC), is that it is… Read More »
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