PPC (Pay per Click) Archives

Google Update BERT: Top Things You Must Know in 2020

Here we go again — there has been another Google algorithm update. In October 2019, the world’s dominant search engine introduced the BERT algorithm, leaving many in advertising curious as to what BERT is, and how it will impact marketing, advertising & search results now? Read on to find out everything you need to know… Read More »

Google Adwords Pay Per Click(PPC) Advertising and Campaign Management

Pay Per Click (PPC) Advertising is one of the most cost-effective and targeted forms of marketing on the internet. These are ads for your website that appear through some of the largest advertising platforms including Google Adwords and AdSense. The advantage of Google Pay Per Click Advertising, or Google Adwords (PPC), is that it is… Read More »